![](https://assets-global.website-files.com/653635351f9a901cca8607ac/6541111d48eb7fe52cdab380_agencyleroy_Logo_aidian.jpeg)
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Client
Aidian is an in vitro diagnostics company that develops, manufactures, and distributes reliable and fast diagnostic tests. The Aidian brand was developed as a new standalone entity to separate the diagnostics department from the Orion brand. We assisted Aidian with brand strategy, naming, identity, and establishing a digital presence for the brand.