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Client

Aidian is an in vitro diagnostics company that develops, manufactures, and distributes reliable and fast diagnostic tests. The Aidian brand was developed as a new standalone entity to separate the diagnostics department from the Orion brand. We assisted Aidian with brand strategy, naming, identity, and establishing a digital presence for the brand.

Description

Credits

Aidian is an in vitro diagnostics company that develops, manufactures, and distributes reliable and fast diagnostic tests. The Aidian brand was developed as a new standalone entity to separate the diagnostics department from the Orion brand. We assisted Aidian with brand strategy, naming, identity, and establishing a digital presence for the brand.

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