E-commerce experience as smooth as egyptian cotton
Finlayson is anything but ordinary. This Finnish interior textile lifestyle brand hates the word ‘lifestyle’. In addition to creating products, Finlayson makes huge promises and goes to extremes to deliver on them. Respect.
Helping Finlayson rebuild their e-commerce site on top of Shopify was a true joy. With a process rooted in a solid offering, a clear vision, and a dedicated team, collaboration was smooth as Egyptian cotton. The transformation we set out to create was based on intelligence gathered over a long period. These learnings were put into use as we built the new shop from scratch. Everything was planned down to the tiniest detail to ensure a flawless transition just in time for the business-critical pre-Christmas season.
This approach made all the difference. A new, improved user experience was reflected in a conversion rate growth of over 45 per cent. As the webshop itself became more inspirational, visitors spent a whopping 14 per cent longer on the new site.
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