Iittala is one of Finland’s most iconic design brands, renowned for its glassware and timeless objects that bring beauty and functionality into everyday life. With a heritage stretching back to 1881, the company has become a symbol of progressive Nordic design. We have had the honour to work on the creative direction and marketing campaigns for this renowned Finnish design house. Over several years of collaboration, we have helped the brand shift its focus from individual products to a broader lifestyle expression. Our work has spanned creative direction, brand strategy, marketing concepts and campaigns, e-commerce design, and image production—from concept planning and art direction to photography and retouch. We have captured the timeless beauty of iconic designs by Tapio Wirkkala, Oiva Toikka, Alvar and Aino Aalto, Timo Sarpaneva, and Ronan & Erwan Bouroullec.
From products to lifestyle: a decade of creative direction for a lifestyle icon
Iittala is one of Finland’s most iconic design brands, renowned for its glassware and timeless objects that bring beauty and functionality into everyday life. With a heritage stretching back to 1881, the company has become a symbol of progressive Nordic design. We have had the honour to work on the creative direction and marketing campaigns for this renowned Finnish design house. Over several years of collaboration, we have helped the brand shift its focus from individual products to a broader lifestyle expression. Our work has spanned creative direction, brand strategy, marketing concepts and campaigns, e-commerce design, and image production—from concept planning and art direction to photography and retouch. We have captured the timeless beauty of iconic designs by Tapio Wirkkala, Oiva Toikka, Alvar and Aino Aalto, Timo Sarpaneva, and Ronan & Erwan Bouroullec.
We have worked on everything from Strategy, Identity, Photography, Publication, E-commerce, and Spatial design.
.webp)
Outcomes
Looking for a specific reference case? Browse the archive by outcome.
