Krogerus is one of Finland’s largest and most dynamic business law firms, employing around 260 professionals. Their reputation is built on navigating even the most complex legal matters across a broad spectrum of corporate and transactional arenas. Facing years of ambitious growth, Krogerus partnered with us to execute a full-scale brand refresh. While the firm’s name carried forward, every other aspect of its visual identity was crafted from the ground up—resulting in a revitalized identity that positions the firm for continued expansion and credibility. The outcome? A modern, cohesive brand identity built around striking brand artwork. To illustrate the creativity needed to solve complex matters, we collaborated with Helsinki Contemporary artist Ilari Hautamäki to produce a series of unique works tailored to the brand. The identity strikes a balance between the colourful and expressive side of creativity and the monochrome, serious, and reliable side of practicing law. Together, these elements formed a consistent visual language that reflects Krogerus’s ethos of clarity and professionalism.
Balancing legal precision and creative expression—A law firm reimagined
Krogerus is one of Finland’s largest and most dynamic business law firms, employing around 260 professionals. Their reputation is built on navigating even the most complex legal matters across a broad spectrum of corporate and transactional arenas. Facing years of ambitious growth, Krogerus partnered with us to execute a full-scale brand refresh. While the firm’s name carried forward, every other aspect of its visual identity was crafted from the ground up—resulting in a revitalized identity that positions the firm for continued expansion and credibility. The outcome? A modern, cohesive brand identity built around striking brand artwork. To illustrate the creativity needed to solve complex matters, we collaborated with Helsinki Contemporary artist Ilari Hautamäki to produce a series of unique works tailored to the brand. The identity strikes a balance between the colourful and expressive side of creativity and the monochrome, serious, and reliable side of practicing law. Together, these elements formed a consistent visual language that reflects Krogerus’s ethos of clarity and professionalism.
“Working with the Agency Leroy team has been smooth from day one. Their flexible, professional approach makes collaboration easy — and genuinely enjoyable. What we value most is how well they get our unique culture and specific way of working. That understanding is the foundation for real trust and a true partnership.”
Our collaboration has included work in Strategy, Identity, Photography, UI & UX, development, Illustration, and employer branding.
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Outcomes
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