Krogerus

Krogerus is one of Finland’s largest and most dynamic business law firms, employing around 260 professionals. Their reputation is built on navigating even the most complex legal matters across a broad spectrum of corporate and transactional arenas. Facing years of ambitious growth, Krogerus partnered with us to execute a full-scale brand refresh. While the firm’s name carried forward, every other aspect of its visual identity was crafted from the ground up—resulting in a revitalized identity that positions the firm for continued expansion and credibility. The outcome? A modern, cohesive brand identity built around striking brand artwork. To illustrate the creativity needed to solve complex matters, we collaborated with Helsinki Contemporary artist Ilari Hautamäki to produce a series of unique works tailored to the brand. The identity strikes a balance between the colourful and expressive side of creativity and the monochrome, serious, and reliable side of practicing law. Together, these elements formed a consistent visual language that reflects Krogerus’s ethos of clarity and professionalism.